The inline store mall business model involves renting a storefront and hiring employees to assist with operations. Inline leases can last 1-5 years. They typically have very strong footfall, which makes the potential payoff great, but they also carry the greatest risk profile due to the heavy upfront costs to “build out” the store, the long-term lease cost, and the staffing requirement that most malls impose which requires operation during all mall hours.
Compared to a mall kiosk, operating an inline store allows you to use much more space for displaying samples and other products.
